Bucks prohibited from wearing 'Cream City' jerseys due to TV glitch
The Milwaukee Bucks have retired their popular "Cream City" jerseys, but not by choice.
The unveiling of the Bucks' latest "City Edition" jersey left some fans wondering if the team would ever bring back a cream-colored uniform similar to those worn during the 2017-18 and 2019-20 seasons. To their disappointment, Bucks chief marketing officer Dustin Godsey tweeted that the team is prohibited from doing so.
Just because I’ve seen it a bunch today: we aren’t allowed to do cream colored jerseys anymore. There are reasons, but suffice it to say it won’t appease anyone to get into it, so I’ll just say: we would if we could.
— Dustin Godsey (@dgodz) November 11, 2022
Godsey revealed the reason behind the ban in an interview with Paul Lukas of UniWatch, explaining how the color cream "interferes with the digital ads" that are shown on the court during TV broadcasts.
The issue first arose when the Bucks wore their "Cream City" uniform for an Aug. 2, 2020, game inside the NBA bubble in Orlando.
"Because of the unique situation there, with every game being played on a neutral site, teams were able to digitally put their arena naming rights onto the court during their local TV broadcasts," Godsey said. "And because of that, in that first game of wearing cream down in the bubble, we started to realize it was kind of like the meteorologist wearing a green shirt while standing in front of the green screen - a pixelation effect."
Godsey said he's still holding out hope that they can find a technical solution for the issue. Until then, the Bucks and other NBA teams are only permitted to use cream as an accent color on their uniforms.