The Tennessee Titans unveiled a brand new set of uniforms along with a refreshed look to their logo on Thursday.
The redesigned emblem pays homage the club's "Luv Ya Blue Days" as the Houston Oilers and early seasons in Tennessee after the franchise relocated for the 1997 season. The club ultimately rebranded as the Tennessee Titans in 1999.
"We wanted to come up with something that took the best parts of all of that and bring it together in a way that makes sense," Titans president and CEO Burke Nihill said, according to team reporter Jim Wyatt. "I feel like we're building on the legacy of what got us here, and we're doing it in a way that is going to set the course of this organization for decades to come in a pretty special way."
The revised design marks the franchise's first logo change in 27 years and incorporates elements from the team's nearly 30-year history.
The Titans will wear blue jerseys that will have the words "Titans" stitched on the chest plate along with white pants as their primary look for home games. A white jersey with either white or light blue pants will serve as the road uniforms and feature "Tennessee" embroidered on top of the numbers.
The Titans' new design sees the flame removed from the logo. A new-look "T" is inside a blue circle with white and red accents. Navy blue has been replaced with more red as trim. White helmets with a white facemask will take the place of the blue helmets that debuted in 2018. A unique six-string stripe can be seen on the helmet, pants, and sleeves of the jersey in a nod to the music of Nashville.
The three white stars in the logo and three navy stars on back neckline as well as under the arm represent the three grand divisions of the state of Tennessee.
The refreshed look for the Titans comes ahead of the team moving into its new home. The new Nissan Stadium is expected to be completed in 2027.
